Building TeleHealth Right During a Public Health Crisis: Operations and Marketing Working Together

Thursday, July 23, 2020 1:00 PM - 2:00 PM   iCalendar Eastern Standard Time

This webinar is complimentary

With the rapid arrival of COVID-19 in our communities, hospitals had to quickly adapt new procedures and protocols, all while ensuring the absolute safety of staff, patients and communities.

Speaker Rob Schreiner, MD, FACP, FCCP, president of Wellstar Medical Group and executive vice president of Wellstar Health System, will discuss why COVID-19 provided the perfect environment for rapid change in terms of access, revenue, patient fears and relaxation of pre-existing barriers to telehealth. He will describe how the health system addressed these issues through the use of storytelling and the Kotter Model of change management. Finally, he will share how legislative and regulatory enhancements can help hardwire the routine use of telehealth in all health systems. There will be an opportunity for Q&A throughout the presentation.