This session is complimentary for GHA members $295 for non-members. To support social distancing and remote work, a single registration provides unlimited lines for all employees and trustees of your hospital, including a link to view the recording. Please register just one person from your facility and have that person share the access information with others who wish to participate. Speakers David W. McMillan CFO and Managing Principal of Consulting PYA Joseph Tomaino, MS, RN Chief Executive Officer Grassi Healthcare Advisors Course Curriculum With routine admissions dwindling, skilled nursing facilities must pursue new initiatives to attract patients with greater care needs. Successful operators leverage a strategic approach, using referral patterns to develop specialized programs and successfully market those specialized services. This session will explain each step of this strategic process, including real-world success stories demonstrating its value. Continuing Education Credits The Georgia Hospital Association Research & Education Foundation is an approved provider of nursing home administrator credits as a professional trade association in long term care under Ga. Comp. R. & Regs. 393-13-.02, (1) (a). Approved for 1 contact hour. By attending the webinar Using Data to Grow SNF Admissions offered by Georgia Hospital Association, participants may earn up to 1 ACHE Qualified Education Hour toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation. Contact Information If you would like to be invoiced or need assistance with registration, please contact the education department at education@gha.org or 770-249-4529.