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2025 Georgia Society for Healthcare Marketing and Public Relations (GSHMPR) Annual Conference

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Brasstown Valley Resort & Spa, Young Harris, GA   Visit Website

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Monday, November 10, 2025 - Wednesday, November 12, 2025   iCalendar Eastern Standard Time

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This year’s conference is your chance to connect, learn, and recharge alongside Georgia’s top healthcare marketing and PR professionals. Whether you work in strategic planning, community relations, web and business development, or communications, you’ll leave with fresh insights and practical strategies you can put to work right away.

Detailed Agenda

Agenda at a Glance

Monday, Nov. 10
Noon-1 p.m.              Conference Registration 
1-2:30 p.m.               Health System Response Simulation Activity and Hot Topics Roundtables 
2:45-3:45 p.m.          Leadership During Crisis
4-5 p.m.                    Burnout is Real
5-6 p.m.                    Networking Reception with Sponsors
 

Tuesday, Nov. 11 
9-10 a.m.                    Legislative Panel
10-11 a.m.                  Smarter, Not Harder: Using AI Tools to Simplify Healthcare Communications - Jefferson Stovall, Captain Tomorrow
11:15 a.m.-12:30 p.m. Legislative Priorities Planning (GR) Anna Adams, Chief Government Relations Officer, GHA
                                   Hospital Marketers and PR Panel (GSHMPR)
1:30-2:15 p.m.             Community Engagement & Health Impact
2:30-3:30 p.m.             Elevate Your Healthcare Brand with Social Media 

Wednesday, Nov. 12
8:45-9 a.m.                  GSHMPR Business Meeting
9-10:15 a.m.                Fireside Chat: What Reporters Really Want from the Hospital Industry 
10:30-11:30 a.m.         Stop the Bleed: A Trauma Patient's Mission to Save Lives and Raise Awareness